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Формирование цен и скидок по результатам Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ на рынке Ð¼ÐµÐ´Ð¸Ñ†Ð¸Ð½ÑÐºÐ¸Ñ ÑƒÑÐ»ÑƒÐ³

магистерская диссертация
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-7010

Формирование цен и скидок по результатам Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ на рынке Ð¼ÐµÐ´Ð¸Ñ†Ð¸Ð½ÑÐºÐ¸Ñ ÑƒÑÐ»ÑƒÐ³

Abstract

Проанализирован рынок медицинских услуг, основные тенденции на рынке медицинских услуг в Санкт-Петербурге и России. Приведено описание деятельности объекта исследования, его конкурентов. Сделан анализ технико-экономических показателей. Приведена теория методов исследования цен и ценового стимулирования, произведен мониторинг цен конкурентов. Проведено исследование уровня цен и методов ценового стимулирования: изучение цен основных конкурентов по услугам информация о методах стимулировании, применяемых на рынке медицинских услуг. Сделаны предложения по установлению цен и методов стимулирования, произведен расчет затрат на проведение мероприятий.

Keywords

стимулирование, медицинские услуги, скидки, бонусы, цены

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
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