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Исследование методов продвижения инновационной продукции на рынок для ООО «Респираторный комплекс»

магистерская диссертация
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-7006

Исследование методов продвижения инновационной продукции на рынок для ООО «Респираторный комплекс»

Abstract

Объектом исследования в данной работе являются стратегия вывода новой услуги на рынок средств индивидуальной защиты органов Ð´Ñ‹Ñ Ð°Ð½Ð¸Ñ. Цель работы: создать стратегию вывода нового продукта ООО «Респираторный комплекс» - спортивного респиратора на рынок. Ð’ работе рассмотрены теоретические аспекты управления выводом новой продукции на рынок в конкурентной среде. Проведен анализ рынка ÑÐ¿Ð¾Ñ€Ñ‚Ð¸Ð²Ð½Ñ‹Ñ Ñ€ÐµÑÐ¿Ð¸Ñ€Ð°Ñ‚Ð¾Ñ€Ð¾Ð². Разработана программа вывода нового продукта, на рынок на примере компании ООО «Респираторный комплекс». Рассчитаны денежные потоки по операционной и инвестиционной деятельности. Произведен расчёт экономической целесообразности реализации проекта.

Keywords

инновационная продукция, новый продукт, средства индивидуальной защиты

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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Average
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