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Разработка методики проектирования айдентики для малого гостиничного бизнеса

магистерская диссертация
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-6749

Разработка методики проектирования айдентики для малого гостиничного бизнеса

Abstract

Объектом исследования является мини-отель «Морской берег» в Крыму, город Алушта, поселок Рыбачье. Цель работы - методика разработки создания айдентики с использованием компонентов, в дальнейшем, которые будут способствовать к заинтересованности клиентов и продвижению компании в малом гостиничном бизнесе. В процессе работы проводились исследования изучения предметной области, разработка логотипа. В результате исследования впервые был создан логотип и гостиничная атрибутика для мини-отеля «Морской берег». Основные показатели: высокая конкурентоспособность, привлечение клиентов и рентабельность. Степень внедрения - разработан логотип для дальнейшего использования.

Keywords

цветовое решение, айдентика, гостиничный бизнес, бренд

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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