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Анализ эффективности рекламной деятельности строительной компании

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-6104

Анализ эффективности рекламной деятельности строительной компании

Abstract

Проанализирована теоретическая база рекламной деятельности предприятия, рассмотрены методы оценки эффективности и факторы, влияющие на рекламную кампанию. Исследована деятельность ООО «СТРОИТЕЛЬНАЯ ИПОТЕЧНАЯ КОМПАНИЯ XXI век» г. Череповец, проведен анализ рекламной политики предприятия. Выявлены слабые места в рекламной деятельности объекта исследования и предложены меры, позволяющие повысить и постоянно отслеживать эффективность Ð¿Ñ€Ð¾Ð²Ð¾Ð´Ð¸Ð¼Ñ‹Ñ Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹, проведен анализ экономической целесообразности Ð¿Ñ€ÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼Ñ‹Ñ Ð¼ÐµÑ€Ð¾Ð¿Ñ€Ð¸ÑÑ‚Ð¸Ð¹.

Keywords

рекламная деятельность, рекламная политика, реклама, строительные компании

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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