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Разработка плана продвижения Ð¼Ð°Ð³Ð¸ÑÑ‚ÐµÑ€ÑÐºÐ¸Ñ Ð¿Ñ€Ð¾Ð³Ñ€Ð°Ð¼Ð¼ ИПМЭиТ

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-5437

Разработка плана продвижения Ð¼Ð°Ð³Ð¸ÑÑ‚ÐµÑ€ÑÐºÐ¸Ñ Ð¿Ñ€Ð¾Ð³Ñ€Ð°Ð¼Ð¼ ИПМЭиТ

Abstract

Ð’ работе представлен обзор рынков Ð¼ÐµÐ¶Ð´ÑƒÐ½Ð°Ñ€Ð¾Ð´Ð½Ñ‹Ñ Ð¼Ð°Ð³Ð¸ÑÑ‚ÐµÑ€ÑÐºÐ¸Ñ Ð¿Ñ€Ð¾Ð³Ñ€Ð°Ð¼Ð¼ России и зарубежья, выявлены основные конкуренты, представлены преимущества и недостатки Ð¼ÐµÐ¶Ð´ÑƒÐ½Ð°Ñ€Ð¾Ð´Ð½Ñ‹Ñ Ð¼Ð°Ð³Ð¸ÑÑ‚ÐµÑ€ÑÐºÐ¸Ñ Ð¿Ñ€Ð¾Ð³Ñ€Ð°Ð¼Ð¼. На основе Ð¿Ð¾Ð»ÑƒÑ‡ÐµÐ½Ð½Ñ‹Ñ Ð´Ð°Ð½Ð½Ñ‹Ñ Ð¸ проведенного анализа был разработан план продвижения Ð´Ð°Ð½Ð½Ñ‹Ñ Ð¼ÐµÐ¶Ð´ÑƒÐ½Ð°Ñ€Ð¾Ð´Ð½Ñ‹Ñ Ð¼Ð°Ð³Ð¸ÑÑ‚ÐµÑ€ÑÐºÐ¸Ñ Ð¿Ñ€Ð¾Ð³Ñ€Ð°Ð¼Ð¼ с целью увеличения набора Ñ€Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ Ð¸Ð½Ð¾ÑÑ‚Ñ€Ð°Ð½Ð½Ñ‹Ñ ÑÑ‚ÑƒÐ´ÐµÐ½Ñ‚Ð¾Ð². Произведён расчёт коммерческой эффективности открытия дополнительной группы для магистерской программы «Развитие международного бизнеса».

Keywords

магистерские программы, образовательные услуги, маркетинг, реклама

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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