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Языковые и стилистические особенности рекламного текста

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-5350

Языковые и стилистические особенности рекламного текста

Abstract

Данная исследовательская работа посвящена исследованию ÑÐ·Ñ‹ÐºÐ¾Ð²Ñ‹Ñ Ð¸ ÑÑ‚Ð¸Ð»Ð¸ÑÑ‚Ð¸Ñ‡ÐµÑÐºÐ¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑ‚ÐµÐ¹ Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ñ‚ÐµÐºÑÑ‚Ð¾Ð². Ð’ работе уделено внимание типологиям структур Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ñ‚ÐµÐºÑÑ‚Ð¾Ð², классификациям ÑÑ‚Ð¸Ð»Ð¸ÑÑ‚Ð¸Ñ‡ÐµÑÐºÐ¸Ñ ÑÑ€ÐµÐ´ÑÑ‚Ð². Исследовано понятие изобразительно-Ð²Ñ‹Ñ€Ð°Ð·Ð¸Ñ‚ÐµÐ»ÑŒÐ½Ñ‹Ñ Ð¿Ñ€Ð¸Ñ‘Ð¼Ð¾Ð². Рассмотрен функциональный потенциал экспрессивности ÑÐ·Ñ‹ÐºÐ¾Ð²Ñ‹Ñ ÑÑ€ÐµÐ´ÑÑ‚Ð² рекламы. Результаты данной дипломной работы имеют как теоретическое, так и практическое значение. Ð’ теоретическом плане настоящая работа вносит вклад в исследование Ð»Ð¸Ð½Ð³Ð²Ð¾ÑÑ‚Ð¸Ð»Ð¸ÑÑ‚Ð¸Ñ‡ÐµÑÐºÐ¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑ‚ÐµÐ¹ Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ñ‚ÐµÐºÑÑ‚Ð¾Ð² в соответствии с классификационным критерием видов рекламы. Полученные практические результаты исследования позволяют усовершенствовать процесс создания ÐºÐ°Ñ‡ÐµÑÑ‚Ð²ÐµÐ½Ð½Ñ‹Ñ Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ñ‚ÐµÐºÑÑ‚Ð¾Ð² для продвижения бизнеса на рынке. Комплексное изучение ÑÐ·Ñ‹ÐºÐ¾Ð²Ñ‹Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑ‚ÐµÐ¹ Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ñ‚ÐµÐºÑÑ‚Ð¾Ð² позволило выявить основные особенности Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ñ‚ÐµÐºÑÑ‚Ð¾Ð² в лингвостилистике.

Keywords

классификация, лингвостилистика, реклама, экспрессивность

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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