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Мем как инструмент продвижения в системе Ð¸Ð½Ñ‚ÐµÐ³Ñ€Ð¸Ñ€Ð¾Ð²Ð°Ð½Ð½Ñ‹Ñ Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ†Ð¸Ð¹

магистерская диссертация
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-3183

Мем как инструмент продвижения в системе Ð¸Ð½Ñ‚ÐµÐ³Ñ€Ð¸Ñ€Ð¾Ð²Ð°Ð½Ð½Ñ‹Ñ Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ†Ð¸Ð¹

Abstract

Ð’ выпускной квалификационной работе магистра на тему «Мем как инструмент продвижения в системе Ð¸Ð½Ñ‚ÐµÐ³Ñ€Ð¸Ñ€Ð¾Ð²Ð°Ð½Ð½Ñ‹Ñ Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ†Ð¸Ð¹Â» проводится исследование мемов и Ð¸Ñ Ð¸Ð½Ñ‚ÐµÐ³Ñ€Ð°Ñ†Ð¸Ñ в маркетинговые коммуникации. Рассматриваются ключевые коммуникационные тренды, а также основные теоретические положения использования мемов в Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ ÑÐ¾Ð¾Ð±Ñ‰ÐµÐ½Ð¸ÑÑ . Выведены основные правила использования мема в рекламе. Ð’ заключении представлены рекомендации по использованию мема в продвижении компании.

Keywords

Интернет, маркетинговые коммуникации, мемы, продвижение, реклама, социальные сети

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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