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Стратегия формирования бренд-платформы Ñ‡Ð°ÑÑ‚Ð½Ñ‹Ñ Ð¼ÐµÐ´Ð¸Ñ†Ð¸Ð½ÑÐºÐ¸Ñ ÑƒÑ‡Ñ€ÐµÐ¶Ð´ÐµÐ½Ð¸Ð¹

магистерская диссертация

Стратегия формирования бренд-платформы Ñ‡Ð°ÑÑ‚Ð½Ñ‹Ñ Ð¼ÐµÐ´Ð¸Ñ†Ð¸Ð½ÑÐºÐ¸Ñ ÑƒÑ‡Ñ€ÐµÐ¶Ð´ÐµÐ½Ð¸Ð¹

Abstract

В работе изложена сущность понятия бренд-платформы, рассмотрена специфика построения бренд-платформы медицинской клиники, показаны основные задачи специалиста по разработке бренда. Проведен анализ российского и зарубежного опыта построения бренд-платформ частных медицинских клиник. Проведен сравнительный анализ бренд-платформ клиник Казахстана, России, Германии и Израиля. Показана модель формирования бренд-платформы. Проведен подробный анализ казахстанской частной медицинской клиники эстетической медицины и разработана ее бренд-платформа.

Keywords

целевая аудитория, повышение конкурентоспособности, стратегии, бренды, медицинские учреждения

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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