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Разработка Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ð¼ÐµÑ€Ð¾Ð¿Ñ€Ð¸ÑÑ‚Ð¸Ð¹ в сфере HORECA (на примере кафе ИП «Лапландия»)

бакалаврская работа

Разработка Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ð¼ÐµÑ€Ð¾Ð¿Ñ€Ð¸ÑÑ‚Ð¸Ð¹ в сфере HORECA (на примере кафе ИП «Лапландия»)

Abstract

В работе проводится исследование продвижения малого бизнеса в ресторанной сфере. Рассматривается маркетинговый комплекс для сферы услуг, а также коммуникационный комплекс с акцентом на наружную рекламу, продвижение в Интернете и программы поощрения клиентов. В заключении предоставлены рекомендации для проведения рекламных мероприятий, а также готовый для использования корпоративный сайт.

Keywords

коммуникационный комплекс, корпоративный сайт, маркетинговый комплекс

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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