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Планирование и организация рекламной кампании (на примере ивент-агентства ООО «Китчен»)

бакалаврская работа

Планирование и организация рекламной кампании (на примере ивент-агентства ООО «Китчен»)

Abstract

Ð’ данной работе изложена сущность Ð¿Ð¾Ð´Ñ Ð¾Ð´Ð° к планированию и проведению рекламной кампании. Дана Ñ Ð°Ñ€Ð°ÐºÑ‚ÐµÑ€Ð¸ÑÑ‚Ð¸ÐºÐ° рекламной деятельности. Разработан план рекламной кампании для event-агентства ООО «Китчен» и проведен расчет ее эффективности.

Keywords

рекламная деятельность, стратегия рекламы, рекламная кампания

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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