Powered by OpenAIRE graph
Found an issue? Give us feedback
 View all 1 versions
Claim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Планирование и проведение рекламно-информационной кампании в театральной сфере

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-3163

Планирование и проведение рекламно-информационной кампании в театральной сфере

Abstract

Ð’ дипломной работе на тему: «Планирование и проведение рекламно-информационной кампании в театральной сфере» изложена Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ планирования и проведения PR кампании в театральной сфере. Даны общие понятия методов и Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ†Ð¸Ð¹, обозначены особенности Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ†Ð¸Ð¹ в театральной сфере. Проведен анализ внешней и внутренней среды театральной организации, практики использования Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ†Ð¸Ð¹. Разработан проект мероприятий, направленный на расширение зрительской целевой аудитории, Ð¿Ð°Ñ€Ñ‚Ð½ÐµÑ€ÑÐºÐ¸Ñ Ð¾Ñ‚Ð½Ð¾ÑˆÐµÐ½Ð¸Ð¹ театральной организации с представителями органов власти, коммерческого сектора. Произведена оценка экономической, организационной и коммуникативной эффективности проекта.

Keywords

маркетинговые коммуникации, целевая аудитория, pr-кампания, каналы коммуникации

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author? Do you have the OA version of this publication?
uploadUpload now!