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Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ формирования и продвижения персонального бренда на примере PR-специалиста ИП Вероники Кирилловой

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-3160

Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ формирования и продвижения персонального бренда на примере PR-специалиста ИП Вероники Кирилловой

Abstract

В данной работе изложена сущность понятия «персональный бренд». Были даны различные определения и характеристика персонального бренда, рассмотрены его функции и задачи. Также были рассмотрены этапы формирования бренда и проведен анализ стратегий его продвижения. В третьей главе были рассмотрены кейсы по персональному брендингу от PR-специалиста Вероники Кирилловой (Ники Зебры) и проведен анализ персонального бренда Олег Тиньков.

Keywords

брендинг, продвижение бренда, персональный бренд, личный бренд

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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