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Разработка стратегии продвижения ГБПОУ Â«Ð¡Ð°Ñ Ð°Ð»Ð¸Ð½ÑÐºÐ¸Ð¹ базовый медицинский колледж»

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-3143

Разработка стратегии продвижения ГБПОУ Â«Ð¡Ð°Ñ Ð°Ð»Ð¸Ð½ÑÐºÐ¸Ð¹ базовый медицинский колледж»

Abstract

Ð’ данной работе предложены рекомендации по продвижению ГБПОУ Â«Ð¡Ð°Ñ Ð°Ð»Ð¸Ð½ÑÐºÐ¸Ð¹ базовый медицинский колледж». Даны общие понятия и виды продвижения образовательного учреждения. Проведены SWOT и PEST - анализы. Рассмотрено продвижение Ð·Ð°Ñ€ÑƒÐ±ÐµÐ¶Ð½Ñ‹Ñ Ð¸ Ñ€Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¼ÐµÐ´Ð¸Ñ†Ð¸Ð½ÑÐºÐ¸Ñ ÑƒÑ‡Ñ€ÐµÐ¶Ð´ÐµÐ½Ð¸Ð¹. Предложены рекомендации для продвижения ГБПОУ Â«Ð¡Ð°Ñ Ð°Ð»Ð¸Ð½ÑÐºÐ¸Ð¹ базовый медицинский колледж», дана оценка эффективности.

Keywords

программы продвижения бренда, методы продвижения, рекламный бюджет

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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