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PR-сопровождение государственной политики в области здорового образа жизни

магистерская диссертация
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-3052

PR-сопровождение государственной политики в области здорового образа жизни

Abstract

Ð’ данной работе рассматривается вопрос об актуальности формирования здорового образа жизни у населения, как важнейшей составляющей социально-экономического развития России. Одним из Ð¾ÑÐ½Ð¾Ð²Ð½Ñ‹Ñ Ñ„Ð°ÐºÑ‚Ð¾Ñ€Ð¾Ð², ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑ‚Ð²ÑƒÑŽÑ‰Ð¸Ñ Ñ„Ð¾Ñ€Ð¼Ð¸Ñ€Ð¾Ð²Ð°Ð½Ð¸ÑŽ здорового образа жизни, является Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ð¾ÑÑ‚ÑŒ информированности общества и целенаправленная пропаганда здорового образа жизни с помощью PR-средств.

Keywords

здоровый образ жизни, PR-средства, государственная политика, пропаганда

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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