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Стратегия продвижения рекламного продукта с помощью IT-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ (на примере деятельности РИА "Волекс")

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-2473

Стратегия продвижения рекламного продукта с помощью IT-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ (на примере деятельности РИА "Волекс")

Abstract

В данной работе будут рассмотрены как традиционные методы продвижения рекламного продукта, так и с помощью сети-интернет. Даны общие понятия продвижения рекламного продукта. Изучена деятельность рекламного интернет-агенства «Волекс». Разработаны рекомендации по усовершенствованию рекламного отдела РИА «Волекс».

Keywords

IT-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, рекламная деятельность, рекламный продукт, стратегия, продвижения товаров

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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