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Формирование позитивного имиджа науки с помощью PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ (на примере ФГАОУ ВО "СПбПУ" и СЗИУ РАНХиГС)

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2017 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-2472

Формирование позитивного имиджа науки с помощью PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ (на примере ФГАОУ ВО "СПбПУ" и СЗИУ РАНХиГС)

Abstract

Данная работа посвящена исследованию имиджа науки в России, исследованию образа ученого и имиджа вуза в современной России. Рассмотрены базовые понятия по заданной теме, включая ключевые понятия «имидж» и «PR-технологии». Предоставлена характеристика организации СПбПУ. Разработаны эффективные мероприятия, повышающие интерес к научной деятельности в России.

Keywords

PR-деятельность вузов, высшее образование, Санкт-Петербургский Ð¿Ð¾Ð»Ð¸Ñ‚ÐµÑ Ð½Ð¸Ñ‡ÐµÑÐºÐ¸Ð¹ университет Петра Великого, наука, PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, имидж

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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