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Планирование рекламной кампании в Интернет (на примере ООО "ГОСТАВТО")

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2016 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v16-428

Планирование рекламной кампании в Интернет (на примере ООО "ГОСТАВТО")

Abstract

Ð’ бакалаврской работе проведен обзор Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ð½Ð¾ÑÐ¸Ñ‚ÐµÐ»ÐµÐ¹, Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ в Интернет. Рассмотрены этапы планирования рекламной кампании. Проанализированы Ñ‚ÐµÑ Ð½Ð¸ÐºÐ¾-экономические показатели организации. Сделан выбор и обоснование интернет-рекламы для ООО "ГОСТАВТО" и проведена оценка экономической эффективности Ð¿Ñ€ÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ñ‹Ñ Ð¼ÐµÑ€Ð¾Ð¿Ñ€Ð¸ÑÑ‚Ð¸Ð¹.

The advertising media and technologies in the Internet were reviewed in this bachelor work. The planning stages of an advertising company was considered. The technical and economic indicators of the organization were analyzed. The choice and substantiation of online advertising for "GOSTAUTO" and assessment of the economic efficiency of the proposed measures was made.

Keywords

media planning, планирование рекламной кампании, advertising technology, Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ рекламы, реклама, медиапланирование, advertising

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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