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Ð”Ð°Ð½Ð½Ð°Ñ Ñ€Ð°Ð±Ð¾Ñ‚Ð° предÑтавлÑет Ñобой иÑÑледование конкурентных преимущеÑтв, анализ деÑтельноÑти компании, разработка практичеÑких рекомендаций на примере ЗÐО «Интегратор ÑнергетичеÑкого комплекÑа». Ð’ теоретичеÑкой чаÑти определены ÑущноÑть и Ñодержание понÑÑ‚Ð¸Ñ Â«ÐºÐ¾Ð½ÐºÑƒÑ€ÐµÐ½Ñ‚Ð½Ð¾Ðµ преимущеÑтво, и дан обзор Ñтратегий доÑÑ‚Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑƒÑ€ÐµÐ½Ñ‚Ð½Ñ‹Ñ… преимущеÑтв. Ð’ аналитичеÑкой чаÑти работы приводÑÑ‚ÑÑ Ð¾Ð±Ñ‰Ð°Ñ Ñ…Ð°Ñ€Ð°ÐºÑ‚ÐµÑ€Ð¸Ñтика и анализ организационной Ñтруктуры компании ЗÐО «Интегратор ÑнергетичеÑкого комплекÑа». Далее оÑущеÑтвлён анализ конкурентных Ñил, дейÑтвующих на ЗÐО «Интегратор ÑнергетичеÑкого комплекÑа» и внешней Ñреды компании методами PEST- и SWOT-анализа. Ð’ практичеÑкой чаÑти работы предÑтавлены Ð¿Ñ€ÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ формированию Ñтратегии доÑÑ‚Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑƒÑ€ÐµÐ½Ñ‚Ð½Ñ‹Ñ… преимущеÑтв ЗÐО «Интегратор ÑнергетичеÑкого комплекÑа», в том чиÑле оценка ÑффективноÑти Ð²Ð½ÐµÐ´Ñ€ÐµÐ½Ð¸Ñ ÑиÑтемы ÑƒÐ¿Ñ€Ð°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿Ñ€Ð¾ÐµÐºÑ‚Ð°Ð¼Ð¸.
This work represents a study of the competitive advantages, company analysis, development of practical recommendations on the example of CJSC "Energy complex integrator". In the theoretical part defined the nature and content of the concept of "competitive advantage, and an overview of the strategies of achievement of competitive advantages. In the analytical part of the paper gives a General overview and analysis of the organizational structure of CJSC "energy complex Integrator". Further, the analysis of competitive forces operating at CJSC "Energy complex integrator" and external environment of company methods the pest - and SWOT-analysis. In the practical part of the work is given to the proposal for the formation of strategy of achievement of competitive advantages of CJSC "Energy complex integrator", including the assessment of the effectiveness of implementation of the project management system.
ÑпÑавление пÑоекÑами, конкÑÑенÑнÑе пÑеимÑÑеÑÑва, ÑнеÑгеÑиÑеÑкие комплекÑÑ, ÑÑÑаÑÐµÐ³Ð¸Ñ ÑазвиÑиÑ
ÑпÑавление пÑоекÑами, конкÑÑенÑнÑе пÑеимÑÑеÑÑва, ÑнеÑгеÑиÑеÑкие комплекÑÑ, ÑÑÑаÑÐµÐ³Ð¸Ñ ÑазвиÑиÑ
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