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https://dx.doi.org/10.18720/sp...

Other literature type . 2016

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Ð±Ð°ÐºÐ°Ð»Ð°Ð²Ñ€ÑÐºÐ°Ñ Ñ€Ð°Ð±Ð¾Ñ‚Ð°

descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2016 Russian Publisher:Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾

doi: 10.18720/spbpu/2/v16-3142

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Abstract

In work the history of development and the main theoretical aspects of concept franchizing is considered. Franchasing activities of the KRISPY KREME company are analysed. The general characteristic of activities of the KRISPY KREME company is this. Application of experience of franchasing activities on the example of the KRISPY KREME company is reflected.

Keywords

Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð°Ñ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑ, mezhdunarodnyy franchayzing, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ°, intellektualnaya sobstvennost, franchayzing, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ, Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ, ekonomika, mezhdunarodnaya deyatelnost, ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³, ekonomicheskoe ispolzovanie, Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³

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	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
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	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

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