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https://dx.doi.org/10.18720/sp...

Other literature type . 2016

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Ð±Ð°ÐºÐ°Ð»Ð°Ð²Ñ€ÑÐºÐ°Ñ Ñ€Ð°Ð±Ð¾Ñ‚Ð°

descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2016 Russian Publisher:Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾

doi: 10.18720/spbpu/2/v16-2895

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Abstract

In this final qualifying research paper developed a set of promotional activities to promote the new confectionery market in St. Petersburg. We study the competitive environment and the right sphere of regulation.

Keywords

deligts, marketing, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³, ÑÐµÐºÐ»Ð°Ð¼Ð°, ÑÐ»Ð°Ð´Ð¾ÑÑÐ¸, Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, advertising, events

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

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