Powered by OpenAIRE graph
Found an issue? Give us feedback
Claim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Разработка стратегии интернет-сегментирования в ООО «Лайфтелеком»

бакалаврская работа
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2016 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v16-2238

Разработка стратегии интернет-сегментирования в ООО «Лайфтелеком»

Abstract

В бакалаврской работе произведен анализ показателей деятельности ООО «Лайфтелеком» показано, что некоторые сегменты рынка были проигнорированы компанией. Существуют перспективы роста выручки за счет выделения новых сегментов. Была предложена новая стратегия интернет-сегментирования. Проведен расчет экономической целесообразности применения новой стратегии.

In undergraduate work the analysis of performance indicators, OOO Lattelecom shows that some market segments have been ignored by the company. There are prospects for revenue growth through the allocation of new segments. Proposed a new strategy online segmentation. The calculation of economic feasibility of the new strategy.

Keywords

segmentation strategy, методы сегментирования, априорный метод сегментирования, segmentation techniques, method of segmenting the AID, marketing, Internet segmentation, маркетинг, стратегия сегментирования, интернет-сегментирование, метод сегментирования AID, the a priori method of segmentation

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author? Do you have the OA version of this publication?
uploadUpload now!