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ÐктуальноÑть темы дипломной работы обоÑновано тем, что ранее незнакомое и чужое Ñлово «пиар» веÑьма быÑтро прижилоÑÑŒ в роÑÑийÑкой дейÑтвительноÑти, и теперь трудно предÑтавить Ñебе развитие какой-либо Ñферы, продвижение какой-либо идеи и компании без иÑÐ¿Ð¾Ð»ÑŒÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ позиционированиÑ. Целью дипломной работы ÑвлÑетÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑущеÑÑ‚Ð²ÑƒÑŽÑ‰Ð¸Ñ PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¿Ð¾Ð·Ð¸Ñ†Ð¸Ð¾Ð½Ð¸Ñ€Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, а также разработка принципов, ÑпоÑобов и дейÑтвий к Ð¸Ñ Ñ€ÐµÐ°Ð»Ð¸Ð·Ð°Ñ†Ð¸Ð¸ на перÑпективу.
The relevance of the topic of the thesis is justified by the fact that the previously strange word "PR" very quickly caught on in the Russian reality, and now it is difficult to imagine the development of any sphere, promotion of any idea and the company without use of PR-technologies positioning. The aim of the thesis is the analysis of existing PR-positioning technology company, as well as the development of principles, methods and actions to implement them in the future.
ÑÑедÑÑва PR, PR ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, means of PR, PR technology, positioning, позиÑиониÑование
ÑÑедÑÑва PR, PR ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, means of PR, PR technology, positioning, позиÑиониÑование
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |