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PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ продвижения компании (на примере ПАО «Нефтяная компания «Лукойл»)

бакалаврская работа

PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ продвижения компании (на примере ПАО «Нефтяная компания «Лукойл»)

Abstract

Актуальность темы дипломной работы обосновано тем, что ранее незнакомое и чужое слово «пиар» весьма быстро прижилось в российской действительности, и теперь трудно представить себе развитие какой-либо сферы, продвижение какой-либо идеи и компании без использования PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ позиционирования. Целью дипломной работы является анализ ÑÑƒÑ‰ÐµÑÑ‚Ð²ÑƒÑŽÑ‰Ð¸Ñ PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ позиционирования компании, а также разработка принципов, способов и действий к Ð¸Ñ Ñ€ÐµÐ°Ð»Ð¸Ð·Ð°Ñ†Ð¸Ð¸ на перспективу.

The relevance of the topic of the thesis is justified by the fact that the previously strange word "PR" very quickly caught on in the Russian reality, and now it is difficult to imagine the development of any sphere, promotion of any idea and the company without use of PR-technologies positioning. The aim of the thesis is the analysis of existing PR-positioning technology company, as well as the development of principles, methods and actions to implement them in the future.

Keywords

средства PR, PR Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, means of PR, PR technology, positioning, позиционирование

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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