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https://dx.doi.org/10.18720/sp...

Other literature type . 2016

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Ð±Ð°ÐºÐ°Ð»Ð°Ð²Ñ€ÑÐºÐ°Ñ Ñ€Ð°Ð±Ð¾Ñ‚Ð°

descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2016 Russian Publisher:Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾

doi: 10.18720/spbpu/2/v16-1950

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Abstract

The work is devoted to the principles and tools of PR-promotion in the hospitality business. There are considered the theoretical basics of the promotion process of hotel enterprises and their practical application on the example of the five star hotel. For increasing awareness of the hotel it was designed a project of promotion in social networks as an additional tool of PR.

Keywords

PR Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ, Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ, hotel business, PR tools, Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ, promotion, Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ, Ð¿ÑÑÐ¸Ð·Ð²ÐµÐ·Ð´Ð¾ÑÐ½ÑÐ¹ Ð¾ÑÐµÐ»Ñ, five star hotel, PR in hospitality, promotion in social networks, PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

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