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Управление маркетингом

учебное пособие
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2009 Russian Publisher:Изд-во Политехн. ун-та

doi: 10.18720/spbpu/2/si21-77

Управление маркетингом

Abstract

Соответствует государственному образовательному стандарту дисциплины «Управление маркетингом» направления 080300 «Коммерция».Изложены методические указания по проведению практических занятий, а также указания по выполнению курсового проекта на тему «Разработка плана маркетинга».Предназначено для студентов специальности 080111 «Маркетинг» факультета экономики и менеджмента. Они могут быть использованы также слушателями в системе повышения квалификации.

Печатается по решению редакционно-издательского совета Санкт-Петербургского государственного политехнического университета.

Keywords

управление экономикой, маркетинг, учебники и пособия для вузов

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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