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Теория и практика связей с общественностью

методические указания

Теория и практика связей с общественностью

Abstract

Предназначены для повышения эффективности самостоятельной работы студентов, успешного усвоения теоретического материала и приобретения навыков эффективного выполнения практических занятий. Рассчитаны на студентов, обучающихся по направлению подготовки 031600.62 «Реклама и связи с общественностью», содержат материалы, содействующие организации и проведению самостоятельной работы по дисциплине «Теория и практика связей с общественностью». Сайт направления подготовки «Реклама и связи с общественностью» Института гуманитарного образования СПбГПУ — .

Печатается по решению редакционно-издательского совета Санкт-Петербургского государственного политехнического университета.

Keywords

связи с общественностью, паблик рилейшнз, учебники и пособия для вузов

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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