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Маркетинг в инновационной сфере. Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ñ‹Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°Ñ†Ð¸Ð¹

учебное пособие
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2011 Russian Publisher:Изд-во Политехн. ун-та

doi: 10.18720/spbpu/2/si21-240

Маркетинг в инновационной сфере. Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ñ‹Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°Ñ†Ð¸Ð¹

Abstract

Пособие соответствует государственному образовательному стандарту подготовки бакалавров и магистров по направлению 220600 "Инноватика" и специалистов по специальности 220601 "Управление инновациями". Пособие посвящено вопросам организации инновационной деятельности, синтеза инновационных технологий и построения новых видов бизнеса на их основе.

Печатается по решению редакционно-издательского совета Санкт-Петербургского го­сударственного политехнического университета.

Keywords

инновации, маркетинг, бизнес-процессы, учебники и пособия для вузов

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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