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Международный маркетинг

учебное пособие
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2010 Russian Publisher:Изд-во Политехн. ун-та

doi: 10.18720/spbpu/2/si20-1075

Международный маркетинг

Abstract

Учебное пособие соответствует содержанию федеральной дисциплины ДС. Ф. 04 «Международный маркетинг» государственного образовательного стандарта по специальности 080111.65 «Маркетинг» Изложены программа дисциплины, вопросы к экзамену, тесты текущего контроля знаний, сборник кейсов и контрольных вопросов, которые сгруппированы по темам дисциплины. Предназначено для студентов специальности 080111.65 «Маркетинг» факультета экономики и менеджмента. Может быть использовано также слушателями в системе повышения квалификации и студентами других специальностей по экономике и менеджменту.

Печатается по решению редакционно-издательского совета Санкт-Петербургского государственного политехнического университета.

Keywords

маркетинговые исследования, глобализация, международный маркетинг, учебники и пособия для вузов

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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