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Фирменный стиль

учебное пособие
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2019 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/s20-49

Фирменный стиль

Abstract

Пособие соответствует содержанию дисциплины «Фирменный стиль» и предназначено для направления 42.03.01 «Реклама и связи с общественностью». Ð’ пособии изложены практические вопросы элементов фирменного стиля, процесс разработки элементов фирменного стиля, алгоритм выбора вариантов элементов фирменного стиля и Ð¸Ñ Ð¾Ñ†ÐµÐ½ÐºÐ¸ и продвижения. Представлены методические указания по написанию курсовой работы по дисциплине «Фирменный стиль», а также рисунки, структурно-логические, содержательные таблицы и ÑÑ ÐµÐ¼Ñ‹.

Предназначено для студентов, а также для преподавателей, аспирантов вузов, специалистов в области рекламной и PR деятельности.

Keywords

фирменный знак, бренд, товарная марка, имидж

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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