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Кодексы этики маркетинга и рекламы

descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2013 Russian Publisher:Изд-во Политехн. ун-та

doi: 10.18720/spbpu/2/s18-173

Кодексы этики маркетинга и рекламы

Abstract

Изложены практические вопросы этики маркетинга и рекламы в контексте Ð¿Ñ€Ð¾Ñ„ÐµÑÑÐ¸Ð¾Ð½Ð°Ð»ÑŒÐ½Ñ‹Ñ ÐºÐ¾Ð´ÐµÐºÑÐ¾Ð² этики. Рассмотрены особенности этики в области маркетинговой деятельности, проведения Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹, рекламной деятельности. Представлены структурно-логические и содержательные таблицы и ÑÑ ÐµÐ¼Ñ‹. Учебное пособие предназначено для слушателей, Ð¾Ð±ÑƒÑ‡Ð°ÑŽÑ‰Ð¸Ñ ÑÑ по программе дополнительного профессионального образования Â«ÐŸÑÐ¸Ñ Ð¾Ð»Ð¾Ð³Ð¸Ñ маркетинга и рекламы» направления подготовки «Реклама и связи с общественностью». Оно может быть также использовано в ÑÐ¸ÑÑ‚ÐµÐ¼Ð°Ñ Ð¿Ð¾Ð²Ñ‹ÑˆÐµÐ½Ð¸Ñ квалификации, в ÑƒÑ‡Ñ€ÐµÐ¶Ð´ÐµÐ½Ð¸ÑÑ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸Ñ‚ÐµÐ»ÑŒÐ½Ð¾Ð³Ð¾ профессионального образования и пр.

Keywords

маркетинг, реклама, профессиональная этика, учебники и пособия для вузов

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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