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Маркетинг Ð¼ÐµÐ¶Ð´ÑƒÐ½Ð°Ñ€Ð¾Ð´Ð½Ñ‹Ñ Ð¾Ð±Ñ€Ð°Ð·Ð¾Ð²Ð°Ñ‚ÐµÐ»ÑŒÐ½Ñ‹Ñ ÑƒÑÐ»ÑƒÐ³

учебное пособие
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2015 Russian Publisher:Изд-во Политехн. ун-та

doi: 10.18720/spbpu/2/i16-59

Маркетинг Ð¼ÐµÐ¶Ð´ÑƒÐ½Ð°Ñ€Ð¾Ð´Ð½Ñ‹Ñ Ð¾Ð±Ñ€Ð°Ð·Ð¾Ð²Ð°Ñ‚ÐµÐ»ÑŒÐ½Ñ‹Ñ ÑƒÑÐ»ÑƒÐ³

Abstract

Проанализированы тенденции спроса на краткосрочные образовательные программы Ð²Ñ‹ÑÑˆÐ¸Ñ ÑƒÑ‡ÐµÐ±Ð½Ñ‹Ñ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ð¹ на рынке ÐµÐ²Ñ€Ð¾Ð¿ÐµÐ¹ÑÐºÐ¸Ñ ÑÑ‚Ñ€Ð°Ð½. Определены перспективные направления продвижения Ð¾Ð±Ñ€Ð°Ð·Ð¾Ð²Ð°Ñ‚ÐµÐ»ÑŒÐ½Ñ‹Ñ Ð¿Ñ€Ð¾Ð³Ñ€Ð°Ð¼Ð¼ Ð·Ð°Ñ€ÑƒÐ±ÐµÐ¶Ð½Ñ‹Ñ Ð²ÑƒÐ·Ð¾Ð². Рассмотрены эффективные инструменты и методы продвижения Ñ€Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¾Ð±Ñ€Ð°Ð·Ð¾Ð²Ð°Ñ‚ÐµÐ»ÑŒÐ½Ñ‹Ñ ÑƒÑÐ»ÑƒÐ³ на европейском рынке. Сформулированы практические рекомендации для Ñ€Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÑƒÐ½Ð¸Ð²ÐµÑ€ÑÐ¸Ñ‚ÐµÑ‚Ð¾Ð² по использованию ÑÐ¾Ð²Ñ€ÐµÐ¼ÐµÐ½Ð½Ñ‹Ñ Ð¸Ð½Ñ‚ÐµÑ€Ð½ÐµÑ‚-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ в маркетинговой деятельности. Предназначено для специалистов, Ñ€Ð°Ð±Ð¾Ñ‚Ð°ÑŽÑ‰Ð¸Ñ Ð² сфере международного образования, маркетинга и рекламы. Пособие может быть рекомендовано слушателям программ дополнительного профессионального образования, занимающимся исследованием проблем оптимизации управления международной научно-образовательной деятельностью.

Keywords

образовательные услуги, высшее образование, маркетинг

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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