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Ценообразование

учебное пособие
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2016 Russian Publisher:Изд-во Политехн. ун-та

doi: 10.18720/spbpu/2/i16-43

Ценообразование

Abstract

Пособие соответствует ФГОС ВПО по направлению 38.04.01 «Экономика», магистерская программа 38.04.01_01 «Международная экономика», и по направлению 38.04.02 «Менеджмент», магистерская программа 38.04.02_03 «Международный бизнес». Рассматриваются принципы и методы управления ценами на внутреннем и международном Ñ€Ñ‹Ð½ÐºÐ°Ñ . Предлагается углубленное изучение Ð¾ÑÐ½Ð¾Ð²Ð½Ñ‹Ñ ÑÑ‚Ñ€Ð°Ñ‚ÐµÐ³Ð¸Ð¹ ценообразования. Особое внимание уделяется практическому освоению методов ценообразования. Излагается методология принятия Ñ‚Ð°ÐºÑ‚Ð¸Ñ‡ÐµÑÐºÐ¸Ñ Ñ†ÐµÐ½Ð¾Ð²Ñ‹Ñ Ñ€ÐµÑˆÐµÐ½Ð¸Ð¹. Часть тем посвящена важным аспектам формирования цен на экспортируемую и импортируемую продукцию. Содержание пособия опирается на последние достижения микроэкономики, маркетинга, ценообразования, публикуемые в учебной литературе и Ð½Ð°ÑƒÑ‡Ð½Ñ‹Ñ Ð¶ÑƒÑ€Ð½Ð°Ð»Ð°Ñ . Предлагаются задания для самостоятельной работы, помогающие закрепить учебный материал. Предназначено для студентов, аспирантов и слушателей программы «Мастер делового администрирования».

Keywords

ценообразование

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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