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Cuadernos del Centro de Estudios de Diseño y Comunicación
Article . 2025 . Peer-reviewed
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CONICET Digital
Article . 2025
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La libertad es fiebre: representaciones y posicionamientos de la publicidad argentina en la prensa gráfica de postdictadura (1982-1985)

descriptionPublicationkeyboard_double_arrow_right Article 26 Mar 2025 Argentina Publisher:Fundacion Universidad de PalermoJournal:Cuadernos del Centro de Estudios de Diseño y Comunicación (issn: 1668-0227, eissn: 1853-3523, Copyright policy )
Authors: Rombouts, Javier; Borrelli, Marcelo Hernan;

doi: 10.18682/cdc.vi258.12225

handle: 11336/278487

La libertad es fiebre: representaciones y posicionamientos de la publicidad argentina en la prensa gráfica de postdictadura (1982-1985)

Abstract

La industria publicitaria argentina experimentó una serie de procesos institucionalizados a lo largo del siglo XX, los cuales fueron consolidados a través de la implementación del primer sistema de autorregulación publicitaria en 1979. 

Country
Argentina
Related Organizations
Keywords

DICTADURA, AUTOREGULACION, PUBLICIDAD, TRANSICION, DEMOCRACIA, https://purl.org/becyt/ford/5, CAMPAÑAS, https://purl.org/becyt/ford/5.8

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
gold