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Cuadernos del Centro de Estudios de Diseño y Comunicación
Article . 2021 . Peer-reviewed
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Cuadernos del Centro de Estudios de Diseño y Comunicación
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https://dx.doi.org/10.18682/cd...
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Influencers y Derecho de la Competencia

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 02 Jun 2021Publisher:Fundacion Universidad de PalermoJournal:Cuadernos del Centro de Estudios de Diseño y Comunicación (issn: 1668-0227, eissn: 1853-3523, Copyright policy )
Authors: Christian Vidal Beros;

doi: 10.18682/cdc.vi128.4857

Influencers y Derecho de la Competencia

Abstract

Se analiza el nacimiento del fenómeno de los influencers dentro de la publicidad ligada a redes sociales y tecnología y su necesaria regulación por parte del Derecho. Se presenta la importancia de delimitar y definir cuándo la promoción de un producto a través de estos influencers, es pagada o no y las consecuencias jurídicas para el libre mercado y los consumidores de ello.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold