In an era of rapid technological advancement, the field of Generative Artificial Intelligence (GenAI) has become a focus of innovation and exploration. While technologies, such as ChatGPT, have attracted significant attention, there remains an urgent need for a comprehensive capability map that describes the potential applications and value propositions of GenAI for enterprises and larger endeavors. This paper fills this gap by presenting a detailed capability map for GenAI, outlining its diverse applications and highlighting the untapped opportunities for utilizing these technologies in various fields. By explaining the countless possibilities of GenAI beyond ChatGPT and similar applications, this capability map aims to provide clarity and guidance for organizations looking to leverage the transformative potential of these technologies for their operational and strategic initiatives.