The article deals with the communicative representation of the socio-cultural phenomenon “new sincerity”, which is viewed as a communicative technology that ensures qualitative transformations of the modern communicative organization of television and radio. The communicative technology “new sincerity” is a set of techniques (discursive scenarios and strategies) offering the media audience communicative “bare souls” in public, or “public undressing” of the addresser. The study reveals that the issues that were previously taboo, hidden or hushed up, not customary to talk about, and meant to be hidden, confiding only to the closest people (for example, details of a painful divorce, sexual and psychological violence, physiological features of life, etc.) are spilled out into the public space (both in terms of content and in terms of linguistic design). The article establishes that the construction of communication with the participation of media addressee narratives determines new facets of the substantive and functional capabilities of media with a focus on the private-personal, affective, emotional-sensory, sentimental aspect; explicit/demonstrative designation of one’s own identity; and socializing tools of communicative interaction. The study shows several types of new communicative practices, based on expositional private-personal and private-personal discursive scenarios, as well as a range of strategies manifesting them.