This study explores the historical roots, transformation within media culture, and ethical issues of clickbait journalism, which has long been a significant concern in Türkiye as well. Since the traditional era of the press, sensational news presentation has been prominent; however, with the rise of the internet, it has evolved to include various new strategies, shifting the focus from news quality to click rates. Clickbait journalism frequently employs techniques such as exaggeration, ambiguity, emotional intensity, and visual manipulation in both headlines and content. This practice is used to capture readers’ attention and to generate revenue through online advertising. The article examines examples of clickbait journalism from around the world and Türkiye, emphasizing the ethical challenges and potential consequences of misleading content, particularly in sensitive areas such as health and politics. Furthermore, it discusses how algorithms and social media platforms reinforce this culture through the concepts of “filter bubble” and “echo chamber.” In the conclusion, the article presents a set of nine recommendations addressing clickbait journalism, with a focus on strengthening media literacy and preserving professional and ethical principles in journalism.