The study starts from the identification of the discourses and conversations ongoing existence of two ways of communication processes. On the one hand, some processes are structured by concatenating rational arguments; arguments are often natural logic and occasionally may be of formal logic. On the other hand, other processes are directed and developed communication based on emotional arguments. In relation to the type of arguments that are used in communication delimit two types of communication: convictive communication and persuasive communication. The two types are found rarely in pure configuration. In the current communication the two intersect. Convictive or persuasive character of a statement is given by the predominance of one or other type of arguments.