<p align="center"><strong>ABSTRAK</strong><strong></strong></p><p><strong> </strong>Berdasarkan hasil analisis data sekunder disimpulkan bahwa terkait fenomena <em>strukturasi</em>, Jakob Oetama menjadi <em>the prime</em> <em>social agent </em>dalam struktur KKG. Dalam konteks teori ekonomi poliTIK, terkait dengan struktur KKG, maka Jacob Oetama menjadi <em>the prime</em> <em>social agent </em>yang<em> </em>tetap dipertahankan dalam struktur KKG dengan gaya kepemimpinannya yang <em>manajemen kolektif</em> sehubungan ketidaksiapan para agen lainnya menerima suksesi. Berkaitan fenomena <em>spasialisasi</em> maka perkembangan TIK<em> </em>memiliki aspek positif dan negatif bagi media. Fenomena spasialisasi ini di sisi lain bisa pula menjadi indikasi bahwa <em>the prime social agent</em> dalam struktur KKG dalam sedikit hal yang relatif bersifat <em>force major</em> ternyata bisa juga terpengaruh oleh struktur eksternal (perkembangan TIK). Kebijakan spasialisasi melalui konvergensi media sekalipun masih rugi namun tetap dipertahankan para <em>the prime social agent</em><em> di dunia termasuk </em>di struktur KKG karena dinilai dapat menguatkan posisi <em>marketing</em> mereka dan di masa mendatang diyakini semakin membaik. Namun optimisme tersebut bisa terganggu juga dengan munculnya fenomena spasialisasi yang muncul dari anggota masyarakat sejalan dengan perkembangan teknologi <em>gadget</em> seperti melalui pemunculan berbagai sistem operasi yang ada kini (I OS, Android OS atau Microsoft OS).</p><p> </p><p align="center"><strong><em>Abstract</em></strong></p><p><em>Based on the analysis of secondary data concluded that the related phenomenon of structuration, Oetama become the prime social agent in KKG structure. In the context of the theory of political economy, associated with the structure of KKG, then Jacob Oetama become the prime social agent will be retained in the structure KKG in the style of leadership of collective management in respect of the unpreparedness of the other agent receives succession. This spatialization phenomenon, on the other hand, it could also be an indication that the prime social agent in KKG structure in terms of a relatively little force major nature it can also be affected by external structure (development of ICT). Spatialization policy through media convergence, though still a loss, but maintained the prime social agent in the world including KKG structure as assessed can strengthen their marketing position in the foreseeable future and is believed to be getting better. However, such optimism may be disturbed also by the emergence of the phenomenon of spatialization arising from members of the public in line with developments in technology gadgets such as through the appearance of a variety of operating systems that exist now (I OS, Android OS or Microsoft OS).</em><em></em></p>