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DBLP
Article . 2014
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The Impact of Perceived Privacy Breach on Smartphone User Attitudes and Intention to Terminate the Relationship with the Mobile Carrier

Authors: Stanislav Mamonov; Marios Koufaris;

The Impact of Perceived Privacy Breach on Smartphone User Attitudes and Intention to Terminate the Relationship with the Mobile Carrier

Abstract

The fast growing adoption of smartphones has accentuated the importance of privacy in the context of mobile computing. While most research has focused on general privacy concerns and their impact on intentions to disclose personal information, little is known about how perceptions of a privacy breach affect ongoing relationships between users and mobile providers. To address this gap, we develop a research framework grounded in psychological contract theory. We test this framework with a survey-based study of smartphone users who are presented with a scenario of a privacy breach. We find that perceptions of privacy breach negatively affect trust and commitment and lead to an increase in cynicism. In turn, trust, commitment, and cynicism are highly predictive of smartphone user intention to terminate the relationship with the mobile carrier. We also evaluate the effects of perceived availability of alternatives and contractual lock-in. The nomological framework developed in the current study provides the foundation for further investigation of perceived privacy breach across practically relevant contexts.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
5
Average
Average
Average
bronze