The article delves into the essence and nature of myth, exploring it through the lens of various scientific and academic perspectives. The author highlights the importance of studying myths and their influence on collective consciousness. The paper provides a clear definition of "myth," outlining its key characteristics: the condensation of meaning, the expressiveness of symbols, and a profound perspective. The author underscores that myth is not merely fiction but a fundamental mode of understanding the world. Special attention is given to the role of names and symbols in myth, which enable individuals to define themselves and others, convey emotions, and motivate actions. The author argues that myths are not just words or thoughts but also powerful affective forces that shape our perceptions and behaviors. The final section of the paper examines the nature of mass consciousness and its inherent mythological dimensions, as well as the media's role in disseminating political myths. This analysis offers a comprehensive look at myth's essence, its impact on collective thought, and its use in political rhetoric, along with the methods by which it is spread through the media.