Marketing Journals on the Internet

descriptionPublicationkeyboard_double_arrow_right Article 01 Jul 1998Publisher:Ubiquity Press, Ltd.Journal:Serials: The Journal for the Serials Community, volume 11, pages 171-173 (issn: 0953-0460,

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Authors: Richard Gedye;

doi: 10.1629/11171

Marketing Journals on the Internet

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Abstract

The Internet is a powerful tool for marketing journals. OUP has been one of the pioneers in its use. This paper outlines their experience to date.

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average