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CONSUMER BUYING BEHAVIOUR IN BIG-BAZAAR DURGAPUR

Authors: Sk Shahin Ferdows; Sk Samim Ferdowsy; Sk Wasim Firdaus; Joydeep Dey; Sunil Karforma;

CONSUMER BUYING BEHAVIOUR IN BIG-BAZAAR DURGAPUR

Abstract

Consumer’s behaviour is often studied because certain decisions are significantly affected by their behaviour or expected actions. For this reason consumer behaviour is said to be applied discipline.In a general sense, the most important reason for studying consumer behaviour is the significant role it plays in our lives. Much of our time is spent directly in the market place, eating or engaging in other activities. A large amount of additional time is spent thinking about products and services, talking to friends about them, and seeing or hearing advertisements about them. These general concerns alone are enough to justify our study of consumer behaviour. However, many seek to understand the behaviour of consumers for what are thought to be more immediate and tangible reasons. The main reason behind this project was to find out the buying behaviour of the consumer while shopping at big bazaar because most of the population surveyed preferred to shop at malls and how day by day the consumers demands are increasing and through this project I came to know that what are the various behaviour of a typical customer who shops at big bazaar.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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