Similar Searching, Unsimilar Clicking

descriptionPublicationkeyboard_double_arrow_right Article 12 May 2015Publisher:Al-Zaytoonah University of JordanJournal:The 7th International Conference on Information Technology

Authors: Nikolai Buzikashvili;

doi: 10.15849/icit.2015.0084

Similar Searching, Unsimilar Clicking

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Abstract

In the study, a search engine log is partitioned into IP classes that differently present audiences of free and busy searchers. It is shown that searching behavior of users from different classes is practically identical in all characteristics except their click behavior. Differences in click behavior between classes are great. Free users click more frequently than busy users while search in the same manner on other counts.

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