CRITERIA OF THE ESTIMATION OF ADVERTISING EFFICIENCY AT THE ENTERPRISES OF THE HOTEL COMPLEX
Copyright policy )CRITERIA OF THE ESTIMATION OF ADVERTISING EFFICIENCY AT THE ENTERPRISES OF THE HOTEL COMPLEX
In the present article the analysis of criteria and advertizing indicators, the description of the purposes and problems, definition of influence of advertizing on economic efficiency of the enterprises in hotel sphere, on an example of one of hotels of the city of Rostovon- Don is carried out.
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