
doi: 10.15501/kvfwp_10
Fast Fashion wird in kürzester Zeit produziert, getragen und wieder entsorgt. Das Ziel der Studie ist die Entwicklung von Käuferclustern im Bekleidungsbereich sowie die Aufklärung und Bildung dieser. Verbraucher sollen wieder zu einem verantwortungsbewussteren Verhalten bei der Beschaffung, bei der Erhaltung und beim Recycling von Bekleidung animiert werden.
Working Papers des KVF NRW 10
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