Purpose. The main objective of this study is to assess the potential of the green economy to promote economic growth and development in the member states of the Organization of Turkic States (OTS). The object of the study is the OTS countries, and the subject is the analysis of green economy potential and comparison of relevant economic indicators. Design / Method / Approach. The research draws on data from international sources, including UNECE, TheGlobalEconomy.com, national statistics of Azerbaijan, and other open datasets. A systems approach, logical generalization, comparative analysis, and cause-and-effect reasoning were applied. Findings. The study addresses: (1) the green economy as a category of modern mutually beneficial development; (2) comparison of economic growth and green economy indicators in OTS countries; (3) green economy potential in Azerbaijan; and (4) the experience of green economy implementation in OTS states. The authors identify key challenges and propose recommendations for improving the implementation of green economy objectives. Theoretical Implications. All OTS countries show interest in green economy development by attracting investment and creating favorable conditions in industrial zones, agriculture, transport, and tourism. Practical Implications. Each OTS member has adopted a strategy for greening the economy and is gradually implementing its elements in alignment with national goals. Originality / Value. The study introduces a green economy index, identifies barriers to economic growth and sustainable development, and highlights structural shifts in the economy driven by green economy expansion. Research Limitations / Future Research. The main limitation is the lack of a complete statistical base. Nonetheless, the study formulates conclusions and proposes measures to address identified issues. Article Type. Applied, empirical research paper.