The article is devoted to the linguistic analysis of analogy as a means of argumentation in religious discourse. As a research material, the sermons of the Patriarch of Moscow and All Russia Kirill have been chosen The focus is on analogy as a method of linguistic-creative activity of the confessional linguistic personality and as a means of text formation and structuring, which is used to explain the Christian dogma. The purpose of the study is to identify the features of the use of analogy in the process of argumentation in the disclosure of religious truths in the preaching texts of Patriarch Kirill. The use of analogy is analyzed as a means of argumentation, in which the author introduces one or more speakers precedent for the religious community. Thus, he creates a polyphonic text, which has a high pragmatic potential. In addition, the analogy serves as the basis for creating the text of the speech itself, defining its specifics. The sermon has a similar structure to the parable and is built on the basis of a comparison sign (tertium comparationis), marking the process of analogy in the religious consciousness. Tertium comparationis allows to contrast religious values with the values of modern society and declare a negative attitude towards moral values, to appeal for faith and preservation of religious morality. The linguistic markers of the analogy in the sermons of Patriarch Kirill are detailed metaphors, comparisons, oppositions and precedent phenomena.