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The effect of margin guarantees on pricing and production

Authors: Timothy L. Urban;

The effect of margin guarantees on pricing and production

Abstract

The modelling of supply contracts has recently received a considerable amount of attention in the supply-chain literature. A 'guarantee of margins' is a form of supply contract that reflects the recent shift of power from manufacturers to retailers in several industries. These agreements ensure a certain profit margin for the retailer even if markdowns are required to move the product. Very little research, however, has been conducted on this specific type of supply contract. Thus, a single-period, two-echelon pricing/inventory model is developed to analyse profit margin guarantees. We show that a guarantee of margins can improve the expected channel profit, as long as the margin is not set at too high a level and that the customers may benefit as well, through higher output and lower prices.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
5
Average
Average
Average
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