It is evident that quantity of information / data is rapidly increasing and accumulating. It is not only a question of accumulation of information /data ; it is a question of finding a particular data and forwarding it to the user, making it thus usable. Under such circumstances information/data management turned out to be difficult. It is difficult to locate, collect, filter, evaluate and integrate information/data. It is getting hard to coordinate the information/data supplied from different sources. How to distinguish out of vast amount of information/data the knowledge we are particularly interested in? Internet Browsers are limited, therefore time has come for new solutions. Intelligent Agents are introduced. This paper deals with the actual situation concerning the agent’s research as well as with reviewing the relished solutions. Based on the fact that database users do not require large quantity of data/information, instead they require only those data/information that correspond to their demands and interests ie., data/information of higher quality. Therefore, this paper deals with the basic characteristics of interactive TV system through discussions concerning the definition of „ Intelligent agents“ , personalization activites and servise providers. It presents the application of personal interactive TV, adapted to the needs of individual users. Functionality of an interactive, digital and personal electronic guide is desribed as the sample for the personalization referring in this particular case to the special problem of TV channel managing with the use of Intelligent Agent. Paper refers to a specific cathegory of Agents, ie., Software Agents.