The Export Market Orientation-export performance relationship in emerging markets: the case of Croatian SME exporters

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2012 Croatia English Publisher:Inderscience PublishersJournal:International Journal of Business and Emerging Markets, volume 4, page 107 (issn: 1753-6219, eissn: 1753-6227,

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Authors: Miočević, Dario; Crnjak-Karanović, Biljana;

doi: 10.1504/ijbem.2012.046235

The Export Market Orientation-export performance relationship in emerging markets: the case of Croatian SME exporters

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Abstract

The subject of Export Market Orientation (EMO) and its link to export performance has gained significant interest among international marketing academia lately. The findings of this study suggest that the EMO concept can be applied in the SME context – an issue that was neglected in earlier research efforts. Further, EMO activities significantly influence the EP of SMEs in the context of Croatian SME exporters. The SMEs operating in foreign markets should embrace EMO activities (intelligence generation, dissemination and responsiveness) as the drivers of a successful internationalisation process.

Country

Croatia

Related Organizations

University of Split
Croatia
SVEUCILISTE U ZAGREBU FAKULTET ELEKTROTEHNIKE I RACUNARSTVA
Croatia

Keywords

Croatia, exporting, small and medium-sized enterprises, SMEs, PLS, export market orientation, EMO; export market orientation; SMEs; small and medium-sized enterprises; exporting; export performance; PLS; partial least squares; Croatia, partial least squares, EMO, export performance

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